The Wimbledon tournament is straying from its traditions, aiming for a new audience. This year, under a new center aimed at cricket fans in India, the tournament offers Indian ice creams and Bollywood music. These changes indicate that Wimbledon is looking to refresh its classic image, strengthening connections with new spectators. At the same time, interest in Indian culture is also increasing. We will observe how these changes are positively received during Wimbledon.
SourceBBC World